“It is the conceit here that desire should be deployed along the edge of logic, never in opposition to it.” –neil m. denari.
This studio was designed as an exploration of the issues of formalism within the larger discourse of contemporary architecture. The challenge was ultimately to design a sales office/ interactive museum [intake experience] to showcase the new Airbus A380, that would directly connect to the full scale operational aircraft. At approximately 700 square meters the design would serve as an immersive mediated experience by which to view the plane.
This solution hinges on the contradistinction between two global generic genres of fluidity – expressionistic shape-making, and a more smooth modernism exemplary in Apple design - staging a discourse in surface geometry as the functioning experiential device, and straddling the division between architecture and industrial design. Static orthogonal geometry [a box] was employed in the exterior of the intake experience to differentiate yet not detract from the sublime experience of the Airbus aircraft, while referencing a typology of architecture. This box functions as a container to allow the intake experience to be autonomous from the Airbus experience. Thus, the realm of the mediated experiences and that of the airbus itself are differentiated.
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